Measuring the Carbon Footprint of our Digital Economy - Max Schulze

Welcome to Public Cloud for Public Good, a bi-weekly newsletter and podcast focused on making the world a better place. Whether that’s making peoples lives better, building services in the public & third sectors or thinking about coding more sustainably. This podcast is hosted by Aaron Booth, a Cloud Sustainability Consultant based in the UK.

This week Aaron is joined by Max Schulze, Founder of the Sustainable Digital Infrastructure Alliance and expert on Software Architecture, Technology & Cloud Infrastructure. Max is currently focused on improving how we can measure the carbon footprint of our digital economy. Throughout his career Max has dedicated himself to the wellbeing of people & our planet, and is committed to creating a positive future for our next generation. For more information on the Sustainable Digital Infrastructure Alliance, you can visit their website:

Max’s chosen charity for our £500 donation is the Green Web Foundation. One day the Internet will run entirely on renewable energy. The Green Web Foundation believes that day should be within reach, and develops tools to speed up the transition towards a green Internet. For more information and to donate you can visit their website:

The business who we have chosen to shine a light on for this episode is Brewgooder who were founded on a belief that the beer we enjoy together can be a force for good. For every can or pint of their beer that you enjoy, they are committed to ensuring that 100 times that amount will be provided in clean water on projects undertaken by their trusted impact partner, Charity Water. For more info you can visit their website:

This podcast is brought to you by Embue, a consultancy company helping businesses get a handle on their cloud spending and even reduce their environmental impact on the world at the same time:

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