Can Small Businesses Avoid Surveillance Capitalism? - Dave Smyth

Welcome to Public Cloud for Public Good, a bi-weekly newsletter and podcast focused on making the world a better place. Whether that’s making peoples lives better, building services in the public & third sectors or thinking about coding more sustainably. This podcast is hosted by Aaron Booth, a Cloud Sustainability Consultant based in the UK.

This week Aaron is joined by Dave Smyth, ethical web designer creating results focused websites. He runs a studio called Scruples with his business partner Colin Lewis. Dave does really interesting work helping small businesses reduce their reliance on the likes of Facebook & Google (basically surveillance capitalism) through an organisation called Below Radar. For more information you can check out their website:

Dave’s chosen charity for our £500 donation is The Trussell Trust who support a nationwide network of food banks. Together they provide emergency food and support to people locked in poverty and campaign for change to end the need for food banks in the UK. For more information and to donate you can visit their website:

The business who we have chosen to shine a light on for this episode is Veja. Since 2005, VEJA has been creating sneakers in a different way, mixing social projects, economic justice, and ecological materials. For more info: 

This podcast is brought to you by Embue, a consultancy company helping businesses get a handle on their cloud spending and even reduce their environmental impact on the world at the same time:

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