EP 289: Leading Through Uncertainty with &yet CEO Sarah Avenir

I wanted to dig into what leading a team or community through a crisis can look like, and I could think of no one better to talk to about this than my friend Sarah Avenir.


Sarah Avenir—who you might know better as Sarah J. Bray—recently took the helm as the CEO of &yet, a digital development and strategy agency.


Sarah is an incredibly thoughtful leader and I knew her approach on leading both herself and her team through this time would be an insightful look at embracing uncertainty.


Sarah and I chat about how she became CEO of &yet, how she considers herself a naturally fearful person, and why a key part of her leadership is knowing others have her back. We also talk about how she structures her time, team, and approach to her work so she can focus on her own role and let other people do their job.


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