EP 250: Creating Wildly Fun Client Experiences With Allie LeFevere

Allie LeFevere is the co-founder of Obedient Agency—a full-service humor marketing agency.


Truly, the first time I landed on their website, I can describe my experience as nothing less than surprised and delighted. It's not funny for funny's sake—it's humorous for clarity's sake. Every piece of it serves to define who they are, what they do, and who they do it for in the most unique ways possible.


I had to know how this brilliant branding & positioning functioned on the inside. Had they designed equally surprising & delighting client experiences?


Yes, of course they have.


Allie and I talk about how that website got built—which is a great look at the brainstorming process they use throughout the agency. We also chat about how they infuse humor into every touchpoint they have with a client, how they manage each client touchpoint, and why client fit is such an important piece of the puzzle.


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