#HowIGotHere with Anuj Adhiya (Hosted By Andrew Capland)
Anuj Adhiya is an experienced growth manager, startup mentor, and author of the book “Growth Hacking for Dummies.” Also known as the “Growth Guy,” Anuj was also the former director of engagement and analytics at Growth Hackers and the category lead at The Predictive Index. Currently, he is a core member at Underscore VC and the vice president of growth at Sophya. In this episode, Anuj shared how he transitioned from support to marketing and growth, how his journey in Growth Hackers started, and the skills he thinks are critical to become a successful growth leader.
[05:32] What his first job was
[06:59] How he transitioned from a support role into marketing and growth
[08:52] Kind of things Sean Ellis was evangelizing when he discovered him on Twitter
[12:10] How his journey in Growth Hackers started
[20:09] How he eventually applied the things he learned
[31:10] The most important skills he thinks are critical to be successful as a growth leader
[37:02] His advice to those who would like to build their growth skillsets
[42:37] Where people can find him
[43:35] What’s next for him
About Anuj Adhiya
Anuj Adhiya is a seasoned growth manager, startup mentor, and author of the book “Growth Hacking for Dummies.” He is also the vice president of growth at Sophya. Also hailed at the “Growth Guy,” Anuj is also a seasoned growth marketer with a demonstrated history of implementing principles that result in authentic growth. He is also highly skilled when it comes to extracting insights and growth from quantitative and qualitative data, community engagement, and continuous improvement.