How To Generate High-Impact Growth Ideas
Maja Voje is the founder, growth advisor, best-selling instructor, and head of Growth University. Also dubbed as a growth marketing and digital transformation expert, Maja uses the “real world, real results” approach to empower teams and organizations. Maja has also managed digital projects for world-class companies like Rocket Internet and Google. In this episode, Maja shared the story behind her workshops, her prioritization framework, and how she makes sure team are executing their ideas.
[03:01] The story behind her workshops
[05:01] How she runs her workshops
[12:31] The ideal people who should be a part of her workshops
[14:58] Time she gives people to gather data before the actual workshop happens
[18:30] What an agenda of the workshop looks like
[24:24] Her system for voting so the results are not biased
[25:02] Her prioritization framework to make sure experiments are ordered accordingly
[29:02] A good number of ideas that comes out of her workshop
[30:45] How teams can ensure they are executing their ideas
[32:29] Advice she’ll give to the listeners
[34:30] What she wants listeners to do
About Maja Voje
Maja Voje is a globally-recognized digital transformation and growth marketing expert who has managed Rocket Internet and Google’s digital initiatives. She is also a co-instructor in the world’s best-selling online growth hacking course, used by the likes of booking.com, IBM, and Tesla. Maja has also helped raise €20 million in growth capital and has worked with many international companies based in Belgium, Netherlands, Slovenia, and the United States.