How Building a Community Can Drive Growth

Lloyed Lobo is the co-founder and president of Boast.AI, a fintech platform that helps companies identify, claim, and finance R&D tax credits and government incentives. In this episode, he shares how the Traction community came to be. He then weighs in on community-led growth and the value of making an impact. He also goes into what Boast.AI has to offer and the different phases of product-led, sharing advice for early founders.






Show Notes



[03:02] About Lloyed’s background and the philosophy behind Boast.AI and Traction



[08:20] The company’s big vision



[10:58] The 2 things that transcend companies



[11:28] How to measure impact



[14:12] Build a community and you won’t become a commodity



[16:25] How Boast.AI evolved from a sales-led model



[21:35] What Lloyed learned from the different phases that the company went through



[27:22] Why you shouldn’t do things that scale



[29:00] Lloyed’s advice on transitioning from sales-led to product-led






About Lloyed Lobo



After graduating with a degree in software engineering, Lloyed Lobo went into product and growth while working for a few venture-backed companies. He co-founded Boast.AI with his college friend, Alex Popa. He co-founded Traction as a non-profit initiative with his friend Ray Walia, CEO of Launch Academy to provide resources to help innovators become successful.






Links 



eWebinar



MixMax



Contentfly



Slack



Dropbox



HubSpot






Profile



Boast



Traction Community



Traction YouTube