Pro Detailer talks to...Marco Mattioli. Car cleaning mogul, gentleman racecar driver, 3-time "cheeky smile of the year" winner - Marco has it all.

As General Manager of family-owned Italian car care powerhouse MAFRA, Marco could have rested on the laurels of their 40,000 square foot (and growing) factory in Milan and ruled the fast wash market from on high, but then a few years ago, a personal project bore #Labocosmetica into the detailing scene and shook it onto its head.

Marco talks to us about the parallels of running both ends of the product market, rallying an Alfa Romeo through empty streets in lockdown (legally) and how their developments from high-end detailing filter down the chain to general car care...

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