We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!

Show Notes

·      [01:06] Are you a coffee or tea drinker?                

·      [01:49] Can you give a brief overview of your expertise?                     

·      [03:11] How has marketing enterprise tech changed in 2021?                       

·      [04:51] How have shortages hurt marketers?        

·      [06:37] How has the popularity of a product as a service change the marketer's market for their products?

·      [08:34] So, marketers should try to beta test their products?

·      [10:03] Should marketers use influencers to create educational content?

·      [11:44] How has the go-to strategy in marketing change in the tech industry?

·      [13:56] How will the go-to strategy change for future marketers?

·      [16:14] How do you create effective storytelling?

·      [19:03] Should advertising products be going back to basics for marketers?

·      [21:00] Should marketers explain their products in simple terms?

·      [22:04] How do you keep a high-functioning team motivated in a hybrid business environment?

·      [24:10] Fun question: If you could create a new way to market products what would it be?

·      [25:02] Final thoughts

·      Sowmya Moni was our guest today. Learn more about Incture.

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