Jo Ann LeSage Nelson is the Vice President of Client Services at Pierce Communications in Albany, New York, and a former member of the Executive Committee of the National Board of Directors of the Public Relations Society of America. She’s an active community volunteer and frequently speaks on the topics of media relations, crisis communications, and business writing. Here, she discusses crisis management for nonprofits and the importance that writing plays in the communications industry.

Key Takeaways:

- The importance of clear and concise messaging

- Managing a nonprofit crisis

- PR is a 24/7 business

- The importance of quality writing in PR

Episode Timeline:

1:00 The difference in PR strategies between nonprofits and traditional businesses

3:20 How to create a coherent and consistent PR message

4:30 Staying on message during a crisis

6:00 The types of crises faced by that nonprofits

9:00 Averting a nonprofit crisis

10:00 When a crisis isn't a crisis

12:00 How goodwill can inoculate you from a crisis

13:40 PR is a 24/7 job

15:20 How to calm a "spinning" client

16:45 Help with communications writing

18:00 The importance of proofreading

21:00 Why clients have trouble being concise

 This episode’s guest:

• Jo Ann LeSage Nelson

• Connect with her on LinkedIn

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