Dan Kloeffler has decades of experience in broadcast news, having anchored and reported for outlets such as ABC News, NBC News, and MSNBC. His background as a journalist and senior media relations strategist led him to create The Salt Standard, a media training company. Here, Dan shares how he empowers people to share their stories with conviction and authenticity.

Key Takeaways:

- How to be more relatable in media appearances

- Dan's unique approach to media training

- How to express your authentic voice

- Media training basics

Episode Timeline:

2:00 Why is media training more important than ever? 

4:30 The pandemic turned everyone into TV stars.

5:30 The importance of body language in media appearances

6:20 Common mistakes in interviews

7:50 Thinking about the audience

10:00 How Dan establishes trust with his clients

13:30 The value of authenticity

16:00 Tod's anecdote of authenticity

19:00 Has social media created bad habits that have bled over to traditional media spaces?

22:50 Why can't podcasters get to the point?

24:00 Dan's favorite success story

26:00 Where do you put your hands when you’re on TV?

28:00 How to stop saying "uhm"

This episode’s guest:

• Dan Kloeffler

• www.TheSalt Standard.com   

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