We talk with Kirsten Agnello-Dean from Upwork about social media. We discuss how freelancers can use social media, TikTok and its organic reach, Web3 and what PR pros could implement now. We also talk about the features she would like to see from social media, the future of social media, how can struggling Social Media Managers keep creating content, and what features from social media companies surprised her.

Show Notes

·      [01:24] Are you a coffee or tea drinker?

·      [01:37] Any specific tea brands?

·      [01:59] Can you summarize your expertise?

·      [03:31] How can freelancers show off their expertise on social media?

·      [04:54] Find the right social network to show off your work.

·      [05:42] How is Upwork taking the lead in the freelance industry?

·      [07:16] Have you seen better conversion rates on TikTok?

·      [08:22] Have you seen better organic reach on TikTok?

·      [08:46] Is social audio in the content strategy?

·      [09:38] What is your opinion on Clubhouse?

·      [11:09] What is your advice for struggling social media managers?

·      [12:51] Need a “bucket” system for social media content?

·      [14:20] What features would you like social media companies to implement?

·      [15:56] What is the future of social media?

·      [16:51] What do you think of Web3?

·      [17:40] Is the community aspect of Web3 something PR pros should continue to focus on?

·      [18:27] Are we going to see more brands doing live streaming?

·      [19:57] Fun question: What is the most surprising feature from social media?

·      [21:04] Final thoughts

·     Kirsten Agnello-Dean was our guest today.

Episode Length: 22:00

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