Getting to know non-profits, Caused Based Marketing, and Golden Rule Charity’s President Paula Robison

In This Episode…

We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.

 

Show Notes

·      [00:46] Are you a coffee or tea drinker?

·      [01:18] Can you explain your expertise?

·      [02:42] How has Golden Rule helped those in need?

·      [04:17] How does Golden Rule recruit their board members?

·      [08:20] Can you explain the fundraising and funder side of Golden Rule?

·      [10:18] How do PR pros effectively target the right business for fundraising?

·      [12:03] did you use software like Zoom or other apps to communicate?

·      [13:07] How does Golden Rule Charity issue grants to beneficiaries?

·      [14:13] How has Golden Rule changed?

·      [15:52] What is caused based marketing?

·      [16:43] Is caused based marketing different from traditional marketing?

·      [18:10] How is Golden Rule Charity leveraging cause based marketing?

·      [19:30] Is Golden Rule going to testing any new form of content like podcasting?

·      [21:19] Fun question: What is your Golden Rule?

·      [22:23] Final thoughts


People and Companies, We Mentioned in the Show

·      Paula Robison was our guest today. Learn more about Golden Rule Charity.


Episode Length: 23:11

Thanks so much for tuning in. Join us again next week for another episode!


Download Options

·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!

·      If you enjoyed this episode, leave us a review!


Contact Us!

●      If you want to get involved, leave us a comment!

●      Visit us and give us a ‘like’ on our Facebook page!

●      Follow us on Twitter.

 

Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.