Prakruti Nadendla is a seasoned social media and communications professional with experience working within B2B, B2C, and nonprofit organizations. She currently manages the social program at Enterprise Community Partners, an affordable housing nonprofit. She's also the host of The Webtoon Room, where she analyzes online comics for a passionate audience. Here, she shares how she creates community engagement through social media for nonprofits and talks about how podcasters can stand out in a crowded media market.

Key Takeaways:

- How to create audience engagement for nonprofits

- The dos and don'ts for memes on social media

- How to make a podcast stand out

- Social media takes a lot more time and heart than most people think.

Episode Timeline

2:00 What's the overall social media strategy at Enterprise?

4:30 The importance of being "on top of the ball" with breaking news on social media

5:10 How to use memes on social media

6:25 The most successful meme that Prakruti has created for Enterprise

8:00 How do you create audience engagement for a nonprofit?

10:00 How to make a podcast stand out in a world with thousands of podcasts

12:30 Podcasters need to focus on the unique talents and perspectives they bring to the table.

14:00 The importance of taking your podcast topics seriously

17:00 What's the difference in social media strategies between tech and nonprofit?

19:45 What's the toughest part about freelancing in the social media world?

21:45 What's something most people don't know about working in social media?

24:00 Social media work takes time.

This episode’s guest:

•             Prakruti Nadendla

•             Follow her on Twitter @Pvnaden and listen to her podcast "The Webtoon Room" wherever you get podcasts.

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