We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!

Show Notes

·      [00:50] Are you a coffee or tea drinker?

·      [01:55] Can you give a brief overview of your expertise?

·      [02:49] What do brands not understand about podcasting?

·      [04:21] Brand do not understand that they can do internal podcasts only?

·      [05:49] How should brands approach podcasters and how should podcasters approach brands?

·      [07:17] How should podcasters and brands approach ads, should it be long term or short term?

·      [08:14] What should podcasters and brands figure out on how to use drop-in/drop-out audio?

·      [12:34] Should we be thinking of podcasting like Youtube videos and Clubhouse like live streaming?

·      [13:08] How should PR pros go about pitching their influencers to podcasters?

·      [14:52] Should PR pros increase their ad spend on podcasts?

·      [17:17] What tools should PR pros use to repurpose podcast content?

·      [18:47] Do you use any tools for transcriptions?

·      [19:38] What are some tips for PR pros who are wanting to start a podcast?

·      [24:31] Fun question: If you were to start a brand new podcast, what would it be?

·      [25:50] Final thoughts

·      Brandy Whalen was our guest today. Learn more about Kitcaster.

Thanks so much for tuning in. Join us again next week for another episode!

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