On this week’s PR 360, we talk with Joe Martin about small businesses. What do PR pros need to know to be successful with small businesses? What are the pain points small businesses face?

A little about Joe: He is currently the VP of marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Formerly he was CloudApp’s GM and CMO and a Head of Marketing at Adobe. With over 15 years of experience in the industry and tech that makes it run, he provides strategic guidance on how to build and use the right stack for businesses. Joe believes marketers need smart training and leadership to scale company growth.

Show Notes

·      [01:09] Are you a coffee or tea drinker?

·      [01:26] What abnormal teas do you like?

·      [01:45] Can you summarize your expertise?

·      [02:56] What has been the biggest surprise for PR and small businesses?

·      [04:10] Are we seeing Press Releases going more digital?

·      [05:07] What are some skills PR pros need to succeed?

·      [06:26] Fewer brand awareness campaigns?

·      [07:36] awareness plus some type of trackable data?

·      [07:46] What are some pain points you are seeing from small businesses?

·      [10:12] How do you meet small business needs?

·      [12:06] How do PR pros find the right solutions?

·      [14:35] Collaboration is key?

·      [15:12] How do PR pros build the right stacks?

·      [15:18] What is the future of influencer marketing?

·      [16:39] Any advice for PR pros for networking?

·      [17:19] What is the future of small businesses?

·      [19:00] Any advice for people to get reviews?

·      [21:40] What new tech are you excited to see for small businesses?

·      [22:53] Fun question: What is one thing people do not know about you?

·      [23:43] Final thoughts

·     Joe Martin was our guest today.

Episode Length: 24:43

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