In this week’s PR 360, we talk with Rosemarie Sanchez about ads, what has changed in the ad space, Web3, and how advertising and public relation must be combined. Here's a little about Rosemarie:

Rosemarie Sanchez specializes in Marketing and Strategic Communication planning with 20+ years of experience in the Advertising Industry. She has worked at top advertising agencies, developing go-to-market plans for Fortune 500 clients. She received a Gold Effie for her work on Infiniti, showcasing the effectiveness of marketing efforts. Her work is inclusive of General Market, Multicultural, and Global initiatives. Rosemarie is also a part-time lecturer at CSU Dominguez Hills, where she teaches Advertising Media Analysis and Advertising Strategy & Writing.

Show Notes

·      [01:15] Are you a coffee or tea drinker?

·      [01:30] Any favorite coffee brands?

·      [01:47] Can you summarize your expertise?

·      [03:38] What has changed in advertising?

·      [06:31] What should PR pros know about advertising?

·      [09:39] Should PR pros start spending some ad money on Web3?

·      [12:38] Is it about diversifying your ad spend?

·      [17:04] Should advertising and PR be combined?

·      [19:01] Are there any standards PR pros should be aware of?

·      [21:40] What is the future of ads?

·      [24:09] Fun question: If you could create an ad for your life, what would the message be?

·      [25:35] Final thoughts

·     Rosemarie Sanchez was our guest today.

Episode Length: 26:49

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