Adam Albright-Hanna is the founder of A-Ha! Audience Builders and a digital strategy and creative consulting specialist. His clients include "The Late Late Show with Craig Ferguson," the 2008 Obama campaign, Upworthy, The Onion, GOOD Worldwide, and Someecards. Here, he talks about being an early trending-content innovator and the dos and don'ts of going viral in 2023. 

Key Takeaways:

- The early days of viral Facebook content

- How to make sponsored content work

- Why you can't buy your audience 

- The power of ChatGPT

Episode Timeline:



2:10 Adam was one of the first viral publishing strategists. 

4:00 How Upworthy took advantage of Facebook's algorithm change 

5:00 Using "generations" to determine if a story is viral

6:25 A/B testing headlines

7:10 How to write a viral headline

8:00 How quickly did publishers steal Upworthy's style?

9:45 When did Facebook start to crush news publishers with its algorithm?

11:30 What publishers don’t understand about creating viral content

12:45 You can't buy the audience you want

15:30 The ingredients that make a story go viral

16:30 Affirmational content is king

18:30 Tod's most popular viral stories

22:00 Adam's biggest viral story

24:00 The role of ChatGPT in viral content

This episode’s guest:

• Adam Albright-Hanna

• Learn more at www.ahaaudiencebuilders.com

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