066: Differentiating Your Business from the Competition

How do successful businesses stand out from their competition? Many business leaders think they know the answer, but some may be operating under dated advice that’s no longer applicable.

Chris Walker is the CEO Refine Labs and host of the “State of Demand Gen Podcast,” and he’s redefined how businesses play the differentiation game, helping them use those unique elements of what they do to separate themselves and drive leads. In this episode, Lisa and special guest host Dorian Usherwood will talk with Chris about how his system can help our podcast listeners understand how to differentiate their businesses, build their brand, and make more sales.

Welcome to episode 66 of One Next Step.