073: Harnessing The "It" Platforms: Turning Social Into Sales & Followers Into Ambassadors

When companies think of staff or customers posting on their social media channels, they become fearful. What will be said? Will this hurt my business? How can I make it stop if it gets out of hand?

Phil Pallen, CEO of Phil Pallen Collective and the host of the Brand Therapy podcast, joins Tricia and Lisa to help you overcome these fears and see how social media can be an incredible sales tool, allowing you to use your team members and customers as ambassadors for your brand.

Welcome to episode 73 of One Next Step.