057: The Power of Story and How to Leverage It

In this special episode, our very own Amy Appleton, Director of Marketing at BELAY, sits down with Wes Gay, the Chief Guide at Wayfinder. Wes is a certified StoryBrand guide who helps brands use the power of story to create a clear and compelling message for their employees and customers.

He’ll show you why story matters – and how by leveraging the right words you can grow your business and attract the right people. By implementing some simple changes, you’ll be able to keep your story alive.

Welcome to episode 57 of One Next Step.