062: Integrated Marketing — Combining Offline & Online Marketing for Better Results

Organizations often focus their marketing on a few channels that have worked for them in the past without understanding other opportunities to promote their business and make an impact. Unfortunately, this leaves their organization vulnerable if even one of their previous tactics or channels doesn’t produce at previous levels. How can leaders at these organizations better use all marketing channels – both online and offline – to help them achieve the best possible results?

In today’s episode, Tricia will be joined by our friend, Michael Taggart, the COO of Envoy Media Group, an award winning direct-response marketing company. He’ll talk with us about how he uses online and offline marketing channels for his clients so they can better market their organizations.

Welcome to episode 62 of One Next Step.