How Nokia phones new 'Circular' subscription service is combatting e-waste.
Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego.
Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.
Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.
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