How Nokia phones new 'Circular' subscription service is combatting e-waste.

Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, the home of Nokia phones, as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego. 


Rory talks to Lars about 'Circular', the new subscription service for Nokia phones which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.


Plus in the Top Two Challenges feature, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.


If you want to do business with the UK’s leading brands, request an ALF Insight demo.


Hosted on Acast. See acast.com/privacy for more information.

More from On Brand with ALF & Rory Sutherland

  1. 55:39EE & BT's Christian Thrane is bringing home the bacon since the merger and rebrandApr 10, 2024
  2. 01:07:08Greg Jackson of Octopus Energy in powerful conversation with RoryMar 13, 2024
  3. 59:57Haleon global marketing VP Simon Peel consults with Rory Sutherland on healthcare & dataFeb 15, 2024
  4. 53:45air up® Co-Founder Lena Jüngst leads Rory by the nose - to the water!Jan 10, 2024
  5. 56:26NBCUniversal's Yusuf Chuku talks content with RoryDec 13, 2023
  6. 01:03:01Putting the partnerships into John Lewis - Charlotte LockNov 15, 2023
  7. 51:47The buzz around Pension Bee with Jasper MartensOct 11, 2023
  8. 46:50Turning online dreams into reality with PinterestSep 13, 2023
  9. 59:36Leading the Charge. Rory meets Nic Thomas from Nissan.Aug 09, 2023
  10. 55:50Rory talks "wonky" vegetables with Oddbox's Emilie VanpoperingheJul 12, 2023