Avatar x Hypermediacy
Did you love James Cameron's Avatar upon its release in 2009? Have you since watched it and thought, huh, now what were we thinking 14 years ago? Were you critical of it from the start? Baffled by the public's interest in colonialism and hot blue aliens? Then this episode is for you.
Tune in for a conversation about this beloved sci-fi blockbuster. Hannah leads Marcelle talk colonialism, sexism, marketing budgets and how the interests of white dude billionaires drives our reality. Together, they discuss Jay David Bolter and Richard Grusin’s iconic 2000 book Remediation: Understanding New Media to better understand hypermediacy's role in this film's success. Ultimately, Hannah comes to some BIG conclusions about this movie and it's lasting impact on not just the zeitgeist, but also our literal planet earth. That's right! There are some pretty devastating ecological impacts of CGI and VFX — and in case you were wondering, yes, this episode is also a lesson on irony!
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Material Girls is a new show that aims to make sense of the zeitgeist through materialist critique* and critical theory! Each episode looks at a unique object of study (something popular now or from back in the day) and over the course of three distinct segments, Hannah and Marcelle apply their academic expertise to the topic at hand.
We'll be back in two weeks for another episode, but until then, be sure to check out all the bonus content we have on our Patreon at Patreon.com/ohwitchplease. You can learn more about the show at ohwitchplease.ca and on our instagram at instagram.com/ohwitchplease! Want more from us? Check out our website ohwitchplease.ca.
*Materialist Critique is, at its simplest possible level, a form of cultural critique – that is, scholarly engagement with a cultural text of some kind – that is interested in modes of production, moments of reception, and the historical and ideological contexts for both. Materialist critique is really interested in the question of why a particular cultural work or practice emerged at a particular moment.
“Shopping Mall”: by Jay Arner and Jessica Delisle ©2020
Used by permission. All rights reserved. As recorded by Auto Syndicate on the album “Bongo Dance”.
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