Squeezing the Juice from Innovation: Maximizing the value of creativity

Episode #270 // Innovation is key to sustained performance. Whether we look at it from a company perspective, or at the level of countries and global economies, innovation fuels productivity and growth. 

We’ve seen this over and over throughout the centuries, where a technological or scientific breakthrough has driven new levels of prosperity that were previously unimagined. 

We now live in the most affluent times in human history. Our life expectancy and our standard of living is massively higher than it’s ever been.

Innovation, at the market level, drives much of this prosperity. And at the level of the individual firm, innovation is an essential ingredient of competitive advantage. 

Squeezing every last drop out of the innovation lemon requires trade-offs, and if you don’t make these trade-offs consciously, they’ll be made for you.


This episode explores some of the key trade-offs that leaders need to make when trying to stimulate innovation, while still maintaining control, including:

  • Long-term v short-term value
  • Process control v creative adaptation
  • Centralized v decentralized decision making
  • Accountability v collaboration

Source Material: 

United Nations Poverty Statistics

Millennium Development Goals

Change to Life Expectancy (50 Years)

Macrotrends Research

Patent Filings

Ranking for Top Companies

No Bullsh!t Leadership episodes:

Ep.115: Does Innovation Create Value?

Ep.203: Defending Against Disruptive Innovation


FREE QUIZ: I’ve developed a 3-question quiz that’ll give you a free personalized podcast playlist tailored to where you are right now in your leadership career!

Click here to take the 30-second quiz now to get your on-the-go playlist


You can connect with me at:

Website: https://www.yourceomentor.com

Facebook: https://www.facebook.com/yourceomentor

Instagram: https://www.instagram.com/yourceomentor

Linkedin: https://www.linkedin.com/in/martin-moore-075b001/

Youtube: https://www.youtube.com/@YourCEOMentor


Our mission here at Your CEO Mentor is to improve the quality of leaders, globally. 

Hosted on Acast. See acast.com/privacy for more information.