Sharmadean Reid

Chris Hirst, Global CEO of advertising group Havas Creative, cuts through the bullshit and gets to the heart of modern leadership in this straight-talking podcast brought to you by Intelligence Squared. 
In this episode, Christ Hirst speaks to Sharmadean Reid, founder of The Stack World. After graduating from Central Saint Martins and working as a brand consultant for Nike and Asos, Sharmadean founded WAH Nails in 2009, which changed the landscape of the beauty industry with its innovative brand and salon spaces. In 2018, to launch her second business, BeautyStack, Sharmadean raised nearly £4 million in funding, making her one of only 10 Black female entrepreneurs to raise that level of venture capital. Most recently, in 2021, Sharmadean launched her newest venture, The Stack World - a networking community for like-minded and mission-driven women. All the while, she has been consistently documenting her journey and her experience as well as organising business events for young female entrepreneurs. She was awarded an MBE in 2015. 
If you enjoyed this podcast please let us know what you think by rating and reviewing No Bullsh*t Leadership on Apple Podcasts. For updates on the series follow @intelligence2 and @chrishirst on Twitter. 
Producer & Editor: Bella Soames; 
Technical Support: Mark Roberts. 
Chris Hirst is author of the award-winning book No Bulls*ht Leadership: Why the World Needs More Everyday Leaders and Why That Leader Is You. 

00:00 Intro 

01:44 Growing up in Wolverhampton 

05:55 Your biggest influence growing up 

08:10 Choosing the degree you were going to study when you were 12 

10:30 Being a fantasist, and being able to execute on ideas 

12:41 Changing attitude to work: working to maintain, not working to constantly progress 

14:24 Implications of this changing attitude to work 

16:51 Are we in an age of entrepreneurship? 

18:11 Are humans always naturally trying to improve their condition? 

19:21 The conflict between being an entrepreneur and maintaining time for yourself 

20:45 The satisfaction that comes from running your own business

23:14 How your leadership style has evolved 

25:56 Why you do an annual list of things that have gone wrong for you, and why you choose to share it 

31:01 Advice for those who have a business idea but don’t know how to make it a reality 

32:20 The best piece of advice you’ve ever been given 

33:23 What’s next? 

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