‘How to build a hype-worthy brand’ with Caraway founder Jordan Nathan

Jordan Nathan founded cookware brand Caraway with a mission to spark joy in the kitchen, and to offer an alternative to the toxic materials found in many of our pots and pans. Since 2019, they’ve attracted customers and investors alike with their eco-friendly products, distinctive design and ethical manufacturing process. Here, Jordan tells Eshaan what role hype plays in presenting your brand to the world – and what you can do to get people talking about you. 


Ninetwentynine is a Fiverr.com podcast.


 

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