Creating Simple Lead Funnels with Tara Lassiter

In this episode, you will learn how to attract leads and nurture them into paying clients through actionable strategies as well as your magnetic personality. My guest this week, Tara Lassiter, is ready to share the story of how she learned the tricks of the trade on QVC, how power words can persuade people, and her copywriting and customer journey expertise.


So, what can you expect from this episode? Tara and I talk about…

  • Working at QVC and learning how power words can influence buyers
  • How to create simple lead funnels
  • Searchable platforms and nurture platforms and how to use them
  • How to nurture new leads into customers and clients
  • One “spike” word that has a positive effect on buyers
  • A framework for writing a strategic welcome sequence


Here are the resources mentioned in this episode:




About Tara Lassiter


Tara Lassiter is a Copywriter and Customer Journey Strategist. After 12 years modeling on QVC, she traded fashion for funnels, helping brands increase conversions by automating their inner Miss Congeniality. Although she’s a big fan of home-based businesses, homeschooling and home shopping channels, she leaves home weekly to visit Disney World.




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