How Dutch Bros became an iconic Oregon company

What companies belong on Oregon’s Mt. Rushmore? Nike. TexTronix. Les Schwab Tire Centers….and now Dutch Bros? The Grants Pass based drive through coffee company’s success isn’t new, but it’s decision to go public is putting the company in rarefied air. It may soon be one of Oregon’s most valuable companies.


On the latest episode of Beat Check, business reporter Mike Rogoway talks about Dutch Bros and its remarkable rise from Grants Pass novelty to a caffeinated juggernaut.


We talked about the Dutch mafia, their brand awareness, why even some notable coffee purists are all in on company’s future and what its rise says about the state’s business climate.


 

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