What must the Liberal Democrats learn from Donald Trump?

Donald Trump may not be the most obvious of role models for the Liberal Democrats. But there's a lot about effective communication the party can learn from him. After all, he won a national election, defying political establishments and seeing off unfriendly media along the way.

So in this episode of Never Mind The Bar Charts, I talk about him with Rob Blackie. I used to work with Rob at Lib Dem HQ many years ago when he was the maestro of costing manifesto policies. He has since carved out a very successful career in marketing and communications.

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