If you want your product idea to succeed, one of the first steps is to interest potential investors.

This can be hard for academic researchers, whose previous focus will have been on getting published, winning grants and teaching classes, says Javier Garcia-Martinez, a chemist at the University of Alicante in Spain, and founder of Rive Technology

This episode is part of Business of science, a six-part podcast series exploring how to commercialize your research and launch a spin-off. The series looks at investor pitches, patents, technology transfer, scaling up and how to survive the inevitable setbacks along the way.

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