Bas van Leeuwen at Gen25 on Prediction from Historical Data vs. Human Intuition

In this episode, we continue our conversation on data with Bas van Leeuwen on data. Building on what we learned about the role of data, we now delve into how to apply data to improving the entire customer journey. Check out his insights on the limitations of making predictions based on historical data, and why human intuition is really important -- even with a big data lake. Get the full transcript here.

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