Entrepreneurial and bold, reinventing Kodak for a new ‘Creative Generation’ Dany Atkins

In today’s episode we will sit down with the Vice President of Marketing & Brand from Kodak to talk about Kodak and how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. Delivering on brand promises while driving commercial success from London to New York, She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. She previously headed EMEA Marketing for Beats by Dre which resulted in massive growth in both sales and revenue that made Beats the ‘most talked about brand’ at the 2014 Brazil World Cup.

Based in London, she travels frequently to Eastman Kodak’s spiritual home in Rochester, New York. A graduate of the University College of London … meet Danielle (Dany) Atkins Kodak’s VP of Brand & Marketing.

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