RFM144 – A Starter SEO Strategy For Any Website

Main talking points include:


Where to start for a client that has NO SEO budget.


Here's the formula:

1/ Write about your main product or service in full from start to finish.

  • Make sure you have sub-sections to your content (ideally 6-8 sections)
  • Don't go into granular depth in any of your sub-section
  • Make sure this has the main title in the URL, meta title and description
  • Ideally 2000-3000 words

2/ For each of your sub-sections, write another blog post – this time going into FULL detail about each section, and writing it in the words you would explain it to a customer.

  • At least 1000 words, but these can be as long as you like.
  • Include internal links (at least two, no more than four) back to the main service page you wrote in point 1 on the keyword you optimised for in point 1.
  • Go and update that service page with links back to your topic posts, again linking on keywords

3/ Make sure every page has a mechanism for people to enquire, get in touch, sign up or buy

4/ Share each post/page on social media – you can share more than once on some social platforms too!

5/ Repeat steps 1 and 2 for each service you run – starting with the most profitable, then working your way down.


Book – They Ask You Answer – Marcus Sheridan


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