RFM137 – Selling a Process rather than a Service

Main talking points include:

Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.


Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.

 

About Alex

Alex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.


Website: https://theleadengine.co.uk

 

Join our Facebook Group!


Hosted on Acast. See acast.com/privacy for more information.

More from RetainFM

  1. 16:44RFM148 – What is a value ladder and why do you need one?Mar 21, 2023
  2. 34:21RFM147 – How To Deal With Clients That Aren't A Good Fit Mar 14, 2023
  3. 10:43RFM146 – Sometimes Things Aren't Always As They SeemMar 07, 2023
  4. 13:08RFM145 - Understanding How Google Makes Money And Why It Affects YouOct 19, 2022
  5. 17:46RFM144 – A Starter SEO Strategy For Any WebsiteOct 12, 2022
  6. 01:01:42RFM143 – Agency Productivity and Email ManagementOct 05, 2022
  7. 34:30RFM142 – What We've Learned From Running SEOHive So Far Sep 28, 2022
  8. 17:42RFM141 – How To Calculate The Base Price For Your ServicesSep 20, 2022
  9. 28:36RFM140 – Introducing Agency Transformation Live 2022Sep 13, 2022
  10. 41:24RFM139 – Why Content is the Agency's Responsibility Sep 06, 2022