RFM137 – Selling a Process rather than a Service
Alex runs his agency, The Lead Engine, by selling a process. This starts with a website, but moves on to a marketing process that he and his team have honed over years of practice for the Financial Services Sector in the UK.
Alex explains the key markers he has found are lynchpins to the marketing process for Financial Service Advisors, and explains how his process revolves around this. Alex also explains how his sales process works without actually mentioning the digital services involved.
Alex is the founder and MD of The Lead Engine, a marketing agency for Financial Service Businesses in the UK.
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