Welcome to Le Wagon live, this week we have Mark Abraham, Head of Product for ASOS speaking to us. Marc is an experienced product manager and ex-lawyer in London. In 2018, he wrote a book called My Product Management Toolkit where he offers cutting edge advice and thoughts accumulated during his career. ASOS is the leader in the online clothing industry and pioneer to expand the most advanced technology into the customer online journey. They introduced the augmented reality tool last year as part of a trial which had really positive results. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the UK, US and EU.

Podcast and music production: yoann.saunier.me

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