Drivers, start your engines…

The Indy 500 is one of the oldest events in American sports but the business end of racing – and most major sports – is rapidly changing to ratchet up fan engagement and deliver even bigger sponsorship dollars. No one knows that better than Mark Miles, the president and CEO of Hulman & Company and the man behind the Indy 500, who spent time with sports business expert Rick Horrow discussing ways leagues, teams and great events can keep the pace.

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