Jordan Spieth may play better golf, but is his dad more influential?

You’ve heard of golfer Jordan Spieth, but his father, Shawn, may be even more influential in the world of sports business. His company, MVPIndex, gives companies like Under Armour insights into just how influential athletes, teams, and leagues are in the world of social media. In this week’s episode of Keeping Score, we talk about Jordan’s latest deal and talk with Shawn about his company and his relationship with his superstar son. Plus more on the growth of sports sponsorships.

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