Keys to a successful Super Bowl ad

Former Anheuser-Busch marketing executive Tony Ponturo explains what he learned overseeing Budweiser’s sports advertising for more than a decade, including lessons from running commercials during the NFL’s big game. He also talks about his work to place ads inside stadiums and put a value on them based on how often they are seen by the television audience. Plus, my thoughts on the winners and losers as the NFL’s Rams move from St. Louis to Los Angeles -- all in this week’s edition of Keeping Score.

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