Improving the fan experience with technology

The head of IBM’s sports and entertainment practice, Jim Rushton, talks about fan-centric design. From dealing with traffic to parking issues to where to find a hot dog once inside the stadium, he explains how technology can play a role in making your visit more enjoyable. Plus, golf star Phil Mickelson wades through an insider trading debacle and Chelsea of the English Premier League scores with Nike on this week’s Keeping Score with Rick Horrow podcast.

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