The Serena Williams Effect at the U.S. Open

U.S. Open Chief Revenue Officer Lew Sherr talks about the impact Serena Williams is having on this year’s tennis tournament. She is trying to become only the fourth women’s player to win all four major tournaments in the same year. He also talks about the importance of the $550 million renovation of the National Tennis Center and how the United States Tennis Association is trying to grow the sport. Plus, hear my thoughts on the rising value of NHL franchises and a novel way to improve the fan experience in this week’s episode of Keeping Score.

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