Larry Lucchino on building baseball into a ‘community asset’

Larry Lucchino led the San Diego Padres, Baltimore Orioles and, finally, the Boston Red Sox as president and CEO. But while he can boast four World Series Championship titles to his name as an executive, the baseball legend tells sports business expert Rick Horrow that building franchises “worthy” of their fans and creating a “community asset” out of stadiums and teams were equally important goals throughout his career.

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