How golf benefits from return to Olympics

Golf returns to the Olympics in Rio in August after a more than 100 year absence. The last time golfers competed for Olympic medals was in 1904 in Saint Louis, Missouri. Former PGA of America CEO Joe Steranka talks about how the sport can take advantage of its moment in the international spotlight, and what stakeholders can learn abroad. Plus, hear my thoughts on the latest controversies surrounding the games and Roger Federer’s withdrawal in this week’s edition of our sports business podcast Keeping Score.

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