Discover the True Power of PR: A Masterclass with Andrea Pass
Hiring a PR specialist is not about hitting vanity metrics. A well-rounded PR campaign translates into measurable data: more leads, sales, and exponential growth.
In today's episode, Andrea Pass joins us to gift us a true PR Masterclass. Andrea is the Owner of Andrea Pass Public Relations, a company she started in 2018 after over two decades of creating and implementing public relations campaigns for brands like Knorr, New Jersey Restaurant Association, Wolfgang Puck Pressure Oven/Wolfgang Puck Cooking School, Top Dog Direct, and non-fiction and fiction authors like Inventor Confidential, The Post-COVID Marketing Machine, Mental Health Uncensored, and Great Kitchen Secrets, to name a few.
Throughout our conversation, Andrea shared her journey in the PR space, how she got into Public Relations, and what moved her to become an entrepreneur after a lifetime in corporate. Andrea kindly shared dozens of PR golden nuggets, explained why business owners should avoid being transactional with their interpersonal relationships, and depicted the proper way of talking to businesses' ideal clients.
Additionally, Andrea talks about the "PR nightmare," she shared her thoughts on podcasting, AI and Public Relations, and so much more.
Tune in to Episode 115 of the Joy Found Here podcast and discover the true power of PR and how it can help you and your business to thrive.
In This Episode, You'll Learn:
- A bit about Andrea's background (3:50)
- Andrea's decision to become an entrepreneur after a lifetime in the corporate world (9:00)
- Andrea shares her thoughts on podcasting (16:00)
- The importance of consistency (20:50)
- Andrea talks about the evolution of PR throughout the years (30:10)
- PR and AI (37:50)
- Hire a PR. Perception is reality (47:50)
Connect with Andrea:
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