29: A Better Place?

Not that long ago, an Israeli vehicle was about to change the world. But it didn’t. In today's episode, we find out why the Better Place electric car generated such excitement and inspired such devotion, and why its ultimate demise was so devastating.

In 2007, long before Tesla and Elon Musk became household names, a thirty-nine-year-old Israeli tech entrepreneur by the name of Shai Agassi came out with an announcement that rattled the world: He was going to revolutionize transportation, make countries oil-free by 2020, and curb the effects of climate change. Agassi hoped to put millions and millions of drivers, all around the globe, behind the wheel of an inexpensive electric car, with virtually unlimited range. And that, he told anyone who would listen, was going to make the world a “Better Place.”

The music in this episode includes original tracks composed and performed by David Peretz, as well as music by Blue Dot SessionsJason Shaw and AudionautixKevin MacLeod and Royal Free SoundBird CreekTwin MusicomChris Zabriskie and Bensound. The final song, “Mechonit,” is by Mashina. The episode was edited by Julie Subrin and mixed by Sela Waisblum.

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