#560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.

This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.

When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.

Breaking down a migration that spanned almost two years, Jamie and Marcos share:

  • The roles of agencies/clients during a migration
  • The role of trust in a successful migration
  • Differences in the metrics that are monitored by clients and agencies
  • Go-to tools for technical SEO monitoring
  • How to encourage and consider cross-department working

The standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.





You can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/

See you next week!


See acast.com/privacy for privacy and opt-out information.