Bringing Your Brand to Life with Words: Interview with Al Robertson
On today's Internet Marketing Podcast, Andy is joined by Al Robertson, independent branding consultant, author and novelist to talk about bringing your brand to life through understanding your brands narrative, telling your story and creating a brand personality.
On the show you'll learn:
How to tell your brands story
The difference between a company story and a brand story
Why you need a brand personality and how to work out what that is
Why tone of voice is so important and how you can create yours
Why you need a content marketing strategy & how to go about starting
The importance of a good brief
Plus Al provides his top tip/key takeaway for the audience.