#496 4 Common B2B Sales Challenges (and How to Overcome Them) Interview with Steve Gordon

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. 

On the show you'll learn: 

  • How to focus on the ideal client for your business 
  • Why it's important to move away from just working with anyone who has the cash
  • How having ideal clients in mind can help you to focus in our your overall marketing message
  • How you can create a demand for your services in a way that works for you 
  • Why relationships are extremely important in attracting and retaining clients
  • How you can build relationships online 
  • The importance of nurturing and following-up with your contacts 
  • How to follow-up without being too intrusive

Plus Steve provides his key takeaway for the audience. 

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