#514 How To Grow Your Podcast: Interview with Benjamin Shapiro

On today's episode of the Internet Marketing Podcast, Andy is joined by Benjamin Shapiro, host of the Martech Podcast and founder of Ben J Shap LLC to talk about podcasting, how he grew his audience and how you can grow yours.

On the show you'll learn: 

  • How Benjamin found his career fit as a marketer & why you should use your inherent skills to your advantage (and how he used his interpersonal skills to start podcast hosting)
  • Why we're seeing such a growth in podcast consumption right now
  • The secrets to Benjamin's podcast growth & how you can grow a podcast both organically and through paid acquisition
  • Why you need to learn how channels work and what timeline goes into them to decide where you should focus your efforts
  • Why you need to understand the balance of marketing foundation vs growth strategy

Plus, as usual, Benjamin provides his top tip/key takeaway for the audience. 

If you'd like to connect with Benjamin, you can find him on Twitter here and on LinkedIn here.

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