A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group
In this episode we're joined by Brad Hoos, CEO of The Outloud Group.
Brad joins us to discuss how to approach influencer marketing strategically, as we cover:
- The pressure of influence experience by creators
- The parallels between business culture and influencer storytelling
- When is right time for a business to focus on influencer marketing?
- Do you need a dedicated influencer marketing manager to be successful with influencer marketing?
- Which markets are experiencing a saturation of influencer marketing?
- BS influencer marketing metrics to avoid
Reference on this podcast:
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